The Mobile CRM Handbook

The Mobile CRM Handbook has been developed to give retail brand managers and marketers a practical guide to implementing their own CRM strategy in South Africa. It has been compiled by the Apex team who have had over 20 years of combined experience in the mobile industry.


Today’s consumers are technically savvy and expect brands to use technology to provide a personalised experience to them. For example, a customer who frequently purchases a brand expects that brand to be aware of their commitment and acknowledged accordingly. Brands that adapt to this will forge stronger relationships with their customers and brands that ignore this will be forgotten.